Build Notes

Build stories, AI reporting insights, and practical strategies for marketers.

Free Resources | Courses, templates, and tools I use and recommend for part-time founders.

One Inch Closer: The Debugging Philosophy That Keeps Us Shipping

My cofounder watched me debug for three hours and asked why I was still smiling. The answer became a phrase we say to each other every day.

Mar 20, 2026|5 min

building

9 Products, Zero Traction, One Company

In 2025, I started coding again after 12 years and built multiple apps. None of them got traction. But they led me somewhere unexpected.

Mar 18, 2026|6 min

building

Gems in a Jar: Why You Should Stop Waiting for the Perfect Idea

You can't pick the perfect gem from the bottom of the jar without picking one from the top first. Here's how 9 imperfect ideas led me to the one that stuck.

Mar 12, 2026|5 min